Elite Acura - Tom Alfinito - Acura Precision Magazine

Behind The ScenesEditorialOn LocationPhotography

May 14

Written By

Earlier this year I was commissioned by an Ontario, Canada ad agency for an editorial photography assignment for Acura Precision Magazine. The art direction requested for this shoot was "day in the life" images of the dealership staff & service team, details of the cars and environmental portraits of the GM Tom Alfinito.

The story centered around Tom leveraging Acura's new courtesy car program to drive profits for the dealership. He wanted to take advantage of this new program which was allowing dealers to apply new-car incentives to courtesy vehicles.

We traveled pretty light with just my first Assistant and I and quickly settled on a few promising locations for the portraits. Everyone we came in contact with was super accommodating! We attempted to keep our distance and stay out of the way while the dealerships daily operations were underway in the sales and service areas.